Samsung

Samsung Electronics Co., Ltd. is a South Korean multinational company specialising in consumer electronics, including home appliances, digital media devices, semiconductors, and telecommunications equipment. Founded in 1969, Samsung has become a leading global brand in the electronics industry.

The company is part of the larger Samsung Group, originally founded in 1938 by Lee Byung-chull. Over the decades, Samsung has achieved numerous milestones, such as becoming a leader in the semiconductor industry and introducing innovative products like digital TVs and MP3 phones.

Products/Services

Samsung offers many home appliances, including refrigerators, washing machines, air conditioners, and vacuum cleaners. The company has recently focused on enhancing its products’ connectivity and artificial intelligence (AI) capabilities.

The latest lineup of Samsung home appliances, showcased at the ‘Welcome to BESPOKE AI’ global launch event, features AI integration and improved connectivity through the SmartThings platform. This includes appliances with built-in Wi-Fi, internal cameras, and AI chips, designed to create a smart home ecosystem.

Future Outlook

Samsung Electronics is expected to continue focusing on innovation, particularly in AI, 5G/6G, and robotics.

The company aims to enhance its product offerings with more personalised and tailor-made consumer experiences. Samsung’s strategic goals include expanding its presence in the smart home market and maintaining its leadership in the electronics industry through continuous investment in research and development.

Samsung continues to push the boundaries of innovation, focusing on creating human-driven technologies that improve everyday life. Its corporate values and strategic initiatives reflect its commitment to sustainability, integrity, and social betterment. Samsung remains a pioneer in the electronics industry, constantly evolving to meet the needs of its global customer base.