Prima

Prima is a prominent manufacturer of domestic appliances and spare parts, known for its range of integrated and built-in kitchen and laundry appliances.

The company is owned by PJ Hopkinson (PJH), a large kitchen supplier to the trade based in the UK. While Prima does not manufacture appliances directly, it sources products from various manufacturers and rebrands them under the Prima name.

Product Range

Prima offers a comprehensive range of domestic appliances, primarily focusing on:

Kitchen Appliances:

• Ovens (single and double)
• Hobs (gas, ceramic, and induction)
• Cooker hoods
• Microwaves
• Dishwashers
• Refrigerators and freezers
• Wine coolers

Laundry Appliances:

• Washing machines
• Washer dryers

Other Products:

• Sinks and taps

Warranty and After-Sales Service

Prima offers a generous product warranty, up to 5-year parts and a 2-year labour guarantee. This warranty demonstrates the company’s confidence in the quality and durability of its appliances. After-sales service is administered by Repaircare, which distributes service calls to independent engineers across the UK.

Energy Efficiency and Sustainability

Prima emphasizes energy efficiency in their product design to help customers reduce energy costs. Their appliances are engineered to be efficient even with frequent use, contributing to lower energy consumption over time.

Market Presence and Reputation

Prima positions itself in the lower end of the mid-market segment, offering products with features comparable to more expensive brands but at a more affordable price point. The brand is known for combining quality features with attractive pricing, making it a popular choice for consumers seeking value for money.

At DP Domestics, we understand the importance of quality and reliability regarding spare parts. That’s why we stock only high-quality components that meet or exceed the specifications of the original parts.